Thursday 14 January 2010

Supermodel Heidi Klum ventures in maternity wear business

German supermodel Heidi Klum has reportedly ventured into maternity wear business. According to reports, Klum will be launching her products ranging from fine maternity lingerie and other maternity wear via A Pea in the Pod company by February 12, 2010.

Klum ventured into this for this first time since she closed her jewelry line in August last year. Her venture is said to be timely since fashion designers Jean Paul Gaultier, among others, have decided to make clothes that accentuate the baby bump.

The “Project Runway” host’s collections will have be a bit sophisticated and will be called “Lavis” for A Pea in the Pod. The range also includes elegant evening dresses, casual and comfortable maternity wear for the brand’s partner company Motherhood Maternity via the label “Loved.”
The collections are slated to become available in the US stores on February 12, 2010.

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