The use of designer lingerie is no longer intended for sleep or for lustier acts in the bedroom because it has become a growing trend that these sexy outfits can be used as outerwear.
Night Owl Designer Lingerie Manager Saxon Wolf said that undergarments are becoming a streetwear fashion. He added that this has been a trend for a while now with more women trying on silk camisoles, lacier bustiers and satin garter belts.
Wolf’s business is located at the Manulife Place in Edmonton, Canada.
The trend reportedly started with fashion designer John Galliano who emphasized corsets and garters in last year’s Christian Dior couture collection. A few months after his successful show, he experimented with teddies under blazers and added more lace to the upcoming Dior’s Spring 2010 ready to wear line.
Other top fashion houses have joined the bandwagon such Stella McCartney and Chanel.
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