Bra Study

In a recent study, it has been found out that women have the tendency to lie about the size of their bras because most of them aren’t satisfied with their bra size.

When faced in some situations that require women to input the size of their bras, such as gym memberships or buying a new lingerie, it is a common practice for most women would increase their measurements to avoid embarrassing situations.

While establishment owners and gym clubs do not take action when it comes to false input, they encourage women to be more honest in putting the accurate measurement of their bras not just because of ethics, but of course, doing so will lead to more desirable results-- accuracy in sizing will help the fitter to give you the best possible fit if you're trying to buy lingerie.

It's important to keep in mind that in this situation, sizes doesn't really matter-- lying isn't really necessary. If you do your part in making sure that you provide accuracy, fitters will do their best and help you get that perfect fit, no matter what size it may be.

Korean actress shows off sexy body for modern lingerie brand

Korean actress Park Min Young showed off her sexy body in a recent photo shoot for a modern lingerie brand called Solb.

The popular actress doesn’t show much skin in most of her shows, especially the most recent one where she portrayed a cross-dresser in “Sungkyunkwan Scandal” Her latest photos got positive response from her fans.

In the photo, she wore a white dress shirt and there’s a slight prominence of her cleavage which made the photo shoot clean but still sexy.

Solb’s head of advertisement stated that they chose Park Min Young as the latest face of the modern lingerie brand because she fits the model of a simple, sexy and modern woman. Having known for her innocent image, she has the opportunity to show her sexier side as a model.

A series of advertisements to officially launch the actress as endorser will be released later this month.

British retailer gets criticized for new lingerie product

British retail giant Marks and Spencer received harsh criticisms for its move on selling a new lingerie product, specifically a bra that can just be worn for just eight hours.

According to reports, the store has started selling a £20 stick-on, strapless bra which has been advertised as an “ideal” underwear or lingerie for women wearing strapless or backless tops or dresses. However, a disclaimer by the manufacturer states that it should not be worn for more than eight hours.

The warning was issued because of the high level of silicone embedded in the bra. Though it provides the necessary grip on the skin, it can also irritate those who have sensitive skin.

The retailer got the flack because it did not mention on the website the warning by the manufacturer and even stated that it does provide the secure support without stipulating the aforementioned time period. Some of the customers said that they use their underwear for more than 12 hours, but it is not recommended. Having a bra with such a limited lifespan could certainly make a rather interesting twist in the Cinderella tale...

Lady Gaga becomes modern lingerie icon

Popular artist Lady Gaga has never settled for the ordinary and has become an American icon when it comes to sporting modern lingerie. In her latest photo shoot, the “Poker Face” singer has depicted the popular Statue of Liberty, with a twist: wearing a lacy black lingerie.

In the latest edition of fashion magazine V, Lady Gaga was seen with fashion designer Marc Jacobs nearby. The 24-year old’s blonde hair was sculpted in such a way that it will depict the crown of the iconic structure. She was also holding a burning paper torch to complete the ensemble.

This is regarded as one of the most creative photos of the artist yet.

Magazine editor Stephen Gan said that Statue of Liberty was a gift to America by France. For Lady Gaga, she is a great gift to New York’s fashion and pop culture.

Popstar Britney Spears poses in wedding dress for magazine shoot, sparks rumors

There seems to be an indication that popstar Britney Spears may soon be walking down the aisle for the third time.

The rumors rocked Hollywood after the pop star was seen wearing a wedding dress for a new magazine photoshoot. Insiders believe that her new boyfriend Jason Trawick may have asked for the “Circus” artist’s hand in marriage.

As can be remembered, Spears’ first two marriages did not work out and this may be a new hope for the young artist that Trawick may be the one for her.

In the cover of the new issue of “Pop” magazine, the 28-year old singer looked ravishing in a white wedding dress and spoke keenly of her passion for sexy lingerie and nightwear.

Spears was married to her high school boyfriend Jason Alexander in Las Vegas in 2004 but the union lasted only 55 hours. She then got married to back up dancer Kevin Federline on the same year, the marriage ended in divorce two years later.

Victoria’s Secret produces NFL-themed lingerie

Lingerie giant Victoria’s Secret is all set to capitalize on the upcoming National Football League (NFL) by coming up with a new line of NFL-themed lingerie and clothing for women.

These clothing, which includes hold ups lingerie, will have NFL team logos imprinted on them.

Victoria’s Secret has made an officially licensed merchandise agreement with NFL which makes it possible to feature the names and logos of thirteen teams. Other products include tank tops, sweats, tees, hoodies and lingerie. This is part of the company’s PINK collection for young women. This line was introduced in 2004.

The teams that will be featured in the collection are Dallas Cowboys, Chicago Bears, New England Patriots, Minnesota Vikings, Denver Broncos, New York Jets, New York Giants, Philadelphia Eagles, Oakland Raiders, San Diego Chargers, Pittsburg Steelers, Carolina Panthers and Washington Redskins.

The collection will be available on August 10.

Designer lingerie as outerwear a growing trend

The use of designer lingerie is no longer intended for sleep or for lustier acts in the bedroom because it has become a growing trend that these sexy outfits can be used as outerwear.

Night Owl Designer Lingerie Manager Saxon Wolf said that undergarments are becoming a streetwear fashion. He added that this has been a trend for a while now with more women trying on silk camisoles, lacier bustiers and satin garter belts.

Wolf’s business is located at the Manulife Place in Edmonton, Canada.
The trend reportedly started with fashion designer John Galliano who emphasized corsets and garters in last year’s Christian Dior couture collection. A few months after his successful show, he experimented with teddies under blazers and added more lace to the upcoming Dior’s Spring 2010 ready to wear line.

Other top fashion houses have joined the bandwagon such Stella McCartney and Chanel.