Tuesday 28 September 2010

British retailer gets criticized for new lingerie product

British retail giant Marks and Spencer received harsh criticisms for its move on selling a new lingerie product, specifically a bra that can just be worn for just eight hours.

According to reports, the store has started selling a £20 stick-on, strapless bra which has been advertised as an “ideal” underwear or lingerie for women wearing strapless or backless tops or dresses. However, a disclaimer by the manufacturer states that it should not be worn for more than eight hours.

The warning was issued because of the high level of silicone embedded in the bra. Though it provides the necessary grip on the skin, it can also irritate those who have sensitive skin.

The retailer got the flack because it did not mention on the website the warning by the manufacturer and even stated that it does provide the secure support without stipulating the aforementioned time period. Some of the customers said that they use their underwear for more than 12 hours, but it is not recommended. Having a bra with such a limited lifespan could certainly make a rather interesting twist in the Cinderella tale...

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