Jogging With Support

Like most running gear, all over the world, it cuts across the sexual category with only slight variations like the shoes, shorts, tops, caps - one necessary running item that is strictly ladies only are the bras.

For bras and running, it seems the further functional the better. Simply picking out something out from your drawer isn't going to cut it also, even though a survey of women in the UK found that there are 73 percent of those who exercise on a regular basis do not wear a sports bra.

You might ask why a sports-specific bra is important. It is for the reason that the delicate connective tissue contained by the breast known as the Cooper's ligament can be strained and stretched by movement, which in turn can set in motion irreversible breast sagging.

Studies conducted by the University of Portsmouth for Shock Absorber, sports bra maker, by means of a "bounce-o-meter" no less, found even women with an A cup averaged 4cm of movement when running with no bra. Possibly as you would have thought, by the time you got up to a G cup that measurement was 14cm.

The study only measured the sponsor’s product but it did show a sports bra cut movement by around 60 per cent not considering bra size.

Owner of Newmarket lingerie store Avokado, Claire Long, has provided some tips on acquiring this essential bit of kit. Her store is specializing in bras for the bigger busted and stocks a range of sports bras running from a D cup up to an HH cup. So, her recommendation on sports bras is pertinent for women of any breast size.

Long is also just getting back into running. She ran as a teen but stopped when a big bust and ill-fitting bras made for an uncomfortable mix.

Long said that runners need a bra that lessens movement and stretching of the breast tissue, but most significantly of all, comfortable.

She says some people want to look good but it's really all about functionality. Even if every woman will go well with a different bra it is vital to get fitted properly.

Lingerie Products Gain Sales In Jeddah

It has been reported by owners and shop assistants that sales have been increasing at lingerie and accessories stores in Jeddah where they have employed women.

Because of the recent progress in women and their capability to work in the country, the owners had until last Thursday to act in accordance with a government order to substitute their male employees. A number of businesses had started employing female staff over the last two months.

The increase in sales is noticed by many as public approval of the Royal Decree issued last year by King Abdullah, Custodian of the Two Holy Mosques. Customers have allegedly welcomed females working as assistants, supervisors and accountants.

A worker of a lingerie shop in Roshana Mall, Rania Abdul Fattah, said that employing women at lingerie shops is a relief for both customers and Saudi women seeking stable jobs. The owner of this business, who was quick to implement the Royal Decree, noticed a sharp rise in sales over the past two months. She has been particularly busy at the store since the beginning of this week. The women who come in are relieved to see her. They are not shy to ask her help to find the right size and colour, and about special bargains and discounted items.

Even though Fattah enjoys working as a saleswoman, she said there are some negative aspects. She urges business owners to offer their female employees with medical insurance and additional money to face transport costs. She complains that at her prior sales job her salary was only SR2,500, with part of it being spent on paying for private transport to-and-from work. She also said that owners have to pay their workers a minimum of SR3,000 a month, as specified by the Ministry of Commerce and Industry. Female advocates are pushing for a monthly salary of SR5,000.

The necessary working hours are eight hours a day, divided into two shifts - one in the morning and the other in the afternoon until 10 P.M.

Order For The Closure Of Lingerie Stores

A resident Uzbek government official has appeared to have ordered the shutting down of stores displaying and selling items such as lingerie, for the reason that it is offending the view and thinking of the children.

The Kremlin-sponsored website and television channel Russia Today (rt.com) writes and Uzmetronom.com publishes the story last December 25 that states:

“Women in the Uzbek Capital Tashkent will have to buy their underwear ‘under the counter’ from now on. Local media say Otabek Sadykov took a walk through a local market and was shocked by the sight of bras and panties on sale. He immediately issued an order putting a stop to the display of women’s lingerie in shops.”

The narrative may have appeared in from semi-official uzmetronom.com, but this Russian-language Tashkent-based site often leaks from government sources and covers a variety of scandals and information of the day.

In accordance with the information from our readers, in Sergeli district of Tashkent, all shops retailing underwear are closed, and it has vanished from the shelves of specialized departments in other stores giving out or not disclosing any reason. At the present underwear is being sold underground. Consistent with merchants who were affected they are forced into the underground; the forbiddance on the sale of underwear in the district was imposed by the new khokim - the head of the local administration.

The article goes on to speculate sarcastically that next, recommendations from the commission on spirituality and education will be issued to regulate even the design of underwear and when, where, and how it can be worn -- and purchased only with a husband or wife or close relative present.

Not any of the sources utters whether this command from one khokim applies all over the place in Tashkent, and it appears mainly to be about displays, and not a ban on the sales.

It is also unclear if this new forbiddance stems from any spiritual authorities, even though there have been signs of a bit of a morals movement lately, with a concentrated effort on obscene lyrics in hip-hop music and art works.

This sounds like a chance for Gulnara Karimova, President Islam Karimov's designing daughter, known for her trend triumphs and failures.

This Lingerie Delivers!

Panache Bras, a brand name of lingerie which have turn out to be well-known for offering the ultimate when it comes to fit and support, at the same time as retaining an artistic appeal which is unparalleled in any other lingerie brand, has launched their website to deliver you with what you may need. Their collected works include a wide and diverse collection of selections catering for a multitude of wants and wishes.

Panache collections include the Panache Ariza range which offers a striking selection of lingerie which comprises of a beautiful under wired balconnet bra that has a floral lace detail. Its wide strap feature is there to ensure comfort all day long. The bra itself is finished with a subtle bow, and is manufactured in the typical Panache Lingerie style, which tenders the vital requirements in support and shape a bra could have. A wide range is available in black, white or blossom, and also comes with matching briefs or thong. Another wonderful product from within the Panache range is the Panache Melody collection, which is a dazzling and aesthetically appealing style of lingerie which includes a full cup Panache Bra option, which comes with larger straps also to provide extra lift and comfort. It is a bra which can be used all throughout the day and comes with finely detailed embroidery that makes its aesthetic appeal enhanced even more, and of course a touch of elegance that is unequalled. The full cup structured and under wired bra, comes with a floral leaf pattern that is displayed across the top and the straps of the bra whereas the cups themselves are full size to ensure maximum hold and comfort.

The company has a website www.upliftedlingerie.co.uk. Their website displays their lingerie collection in detail with imagery that can be reviewed by a zoom feature, enabling the consumer to review the fine detail of the lingerie.