Surprise the Bride

Nothing is more special than planning a wedding. Weddings are always memorable, and if you happen to know someone who’s going to be a bride, giving the gift of bridal lingerie is always a great idea.

Bridal showers are usually held among the bride to be and her friends. This celebration usually involves giving the bride to be gifts, and if you aren’t sure yet of what to give your friend, then bridal lingerie can be the perfect gift.

Bridal lingerie makes any bride feel beautiful and sexy inside and out. Come wedding day, bridal lingerie can enhance and shape her figure. Remember, when you buy bridal lingerie for your friend, make sure that she will actually wear it. You should know her well enough to give her something that you know she’d like. There are a lot of styles to choose from, ranging from modest to sensual, so make sure you take your pick wisely.

Make it an extra-special occasion for your friend by giving her bridal lingerie!

Bra Must-Haves: Strapless Bras

There are a lot of bra types and styles to choose from. From t-shirt bras to plunge bras, it seems that our choices are truly varied. This is because there are certain types of outfit that require special bras, and if you are on the practical side, it’s best that you buy a convertible strapless bra.

A convertible strapless bra is a great way to get several styles of bras. Adjusting the straps of a convertible strapless bra will allow you to change it from a strapless bra to a racerback bra, a plunge bra, and a regular bra. This is the reason why it’s an essential—you can always use it with different outfits.

A convertible strapless bra is definitely the best choice if you want to be practical and stylish. Wear your favourite blouses, tops, strapless tanks, and dresses with it and be sure to look at your best at all times.

Big Bra Sizing

Most full-figured or plus-sized women have a hard time determining their bra size. One reason for this is because most brands or lingerie boutiques offer limited sizes, and sometimes, a woman who needs a big bra finds it difficult to even know what her correct bra size is.

Most big bra brands offer different sizing as compared to brands that only offer regular-sized bras. If you are looking to buy a big bra, it’s always advisable to shop among brands that specialise in big bras. Thankfully, the number of brands is starting to rise, making it easier for women to find a big bra that truly fits them perfectly.

One popular brand is Freya. Freya has always been a favorite because of its comfortable and stylish bras. Another would be Elomi, another brand that values comfort and support. Panache has always been consistent in creating big bras that are made of high-quality and has the perfect fit.

Fashionable Freya Lingerie

A lot of women look for fashionable lingerie in an effort to increase their luxurious lingerie collection. Fashion, comfort, and style are the three things women love in lingerie, and it’s always great to know that the brand Freya is dedicated in providing all three in their beautiful products.

Freya has long been known as a brand that offers fashionable and stylish bras. If you are shopping for beautiful bras that will definitely fit you as well as provide comfort and support for your bust, then Freya is the brand that you should buy. The brand has a lot of styles and designs in its many collections, and you will definitely find a bra that is going to be perfect for you and your figure.

Make your choice a Freya and make your lingerie collection even more fabulous and glamorous! Visit your stores and be sure to take home Freya.

Essentials: Strapless Bra

It’s advisable to have at least 3-4 bras inside our closets. A bra for daily wear, a sports bra for physical activity an exercise, a t-shirt bra that looks good with casual outfits, and a strapless bra that we can convert so that we can wear it with many kinds of wardrobe.

A convertible strapless bra is your best bet if you want to wear sleeveless dresses, tank tops, blouses with plunging necklines, dresses, or off shouldered tops. A convertible strapless bra’s advantage is that you can easily transform its detachable straps so that you can create an appropriate bra that you can wear with your chosen wardrobe.

The next time you are going to buy a bra, make sure to consider buying a strapless bra that can be converted into many styles. Being practical has never been this easy!

The Average Bra Size

A recent study shows that the average American bra size has increased to a 34D during the past few years! From 32C during the 70s to a 34D this 2012, it’s clear how a big bra is now an important part of any lingerie brand.

Rewind to the 80s—bras in a bigger size is a hard find. A big bra is almost impossible to stumble upon on in the olden days, so women who have a big bust mostly have a hard time to wear a properly-fit bra, therefore leading to pain, discomfort, and frustration.

Luckily, there are a lot of brands that carry big bras nowadays. No more searching for that perfect big bra—all you have to do is to look online and shop inside the comforts of your own home. A big bra is now easy to shop for—all it takes is a little patience, some internet connection, a sturdy laptop, and a lot of fashion sense!

Survey Says: Women Hate Shopping for Lingerie!

A recent survey shows that women are actually terrified of shopping in lingerie stores. Most women find the task tedious, exhausting, and frustrating. Poorly fit underwear, bra size challenges, and fitness issues are some of the complaints—making women head for the exits and change their minds to not buy any lingerie at all.

While some may shudder at the idea of shopping for lingerie, it’s good to know that there are lingerie stores that go the extra mile in letting their customers feel comfortable. High-end lingerie stores have trained professionals who make sure that women don’t feel intimidated whenever they shop for intimate wear.

Online lingerie stores also have added benefits, like helpful advice and tips, detailed fit guide, as well as one-on-one customer service. All these are attempts to make lingerie shopping more fun and less painful for old and new shoppers alike.

The next time you shop, make sure it’s going to be worth it! A credible lingerie store will do you good.

Wear it With Panache

Today, not a lot of lingerie brands can rival the success of Panache. The brand has been known to provide high-quality, comfortable, and stylish intimate wear for women of all shapes and sizes. If you're on the lookout for bras that are capable of support and have serious style, look no further-- Panache is the brand for you.

Panache has a wide range of products for every woman. Its lingerie collection offers intimates that will satisfy your stylish taste, and provide utmost comfort and support that your body needs. Its Emily collection is one of the brand's bestsellers, as well as its embroidered balconnet bras that are truly fashionable. Sizes are up to a J cup, so you don't have to worry of not finding the perfect size for you.

Whether you shop online or in a store, make sure you choose Panache—you’ll be able to feel the difference.

Bra Study

In a recent study, it has been found out that women have the tendency to lie about the size of their bras because most of them aren’t satisfied with their bra size.

When faced in some situations that require women to input the size of their bras, such as gym memberships or buying a new lingerie, it is a common practice for most women would increase their measurements to avoid embarrassing situations.

While establishment owners and gym clubs do not take action when it comes to false input, they encourage women to be more honest in putting the accurate measurement of their bras not just because of ethics, but of course, doing so will lead to more desirable results-- accuracy in sizing will help the fitter to give you the best possible fit if you're trying to buy lingerie.

It's important to keep in mind that in this situation, sizes doesn't really matter-- lying isn't really necessary. If you do your part in making sure that you provide accuracy, fitters will do their best and help you get that perfect fit, no matter what size it may be.

Latest Freya Lingerie Trends

The world of Freya lingerie has a lot of fantastic new styles to offer when it comes to their superb intimate wear. However, there are a lot of lingerie trends that made some of the brand's intimates bestsellers, so we'll be giving you an idea on what these trends are so you'll be able to update your closet with the latest and trendiest intimate wear from Freya.

One trend that has been making waves is the sorbet trend. It features bras and panties in sorbet colours, such as sugar plum pinks, lilacs, and limes. This is perfect for summer, as its colours are definitely bright and fun!

Another trend is the fusion of East and West-- Freya featured prints on its lingerie that are adapted from Japanese designs. Cherry blossoms, and pink colours make them all stand out.

We can't wait for more exciting intimate wear trends to come our way from Freya!

Girl Guides Collect Bras To Raise Breast Cancer Awareness

A girl guide group in Dargaville has collected thousands of bras. This, in an effort to reach a world record and to fulfill a program related to breast cancer.

Dargaville's Girl Guide group has collected 170,000 bras for a world record attempt on the longest bra chain and to also help raise awareness on breast cancer. The said Girl Guide group from Dargaville took two years to complete the gathering of 170,000 bras.

This weekend, the members of this group will hook the bras together in order break the existing world record made in Australia. The world record of bras chained together in Australia had 166,000 bras.

The members of Dargaville Girl Guide group are all optimistic that their 170,000 bras will break the world record. They shared that the idea started during Girl Guiding's Pink Star Challenge in 2010 to raise awareness about the detection of breast cancer.

Robyn Martinovich, Girl Guide Spokeswoman, said that the idea came to her in early 2010 as she was flipping through the Guinness World Records book. She said that it might be a good idea to have the longest bra chain and that it would also suit a breast cancer awareness program.

Hence, the girls' goal was not only to achieve the world record but to raise awareness of breast cancer.

"I know we have managed to do this [raise awareness] from the hundreds of letters of support we have received," Martinovich said.

After this weekend, the representatives of Guinness will officially determine whether or not the girl guide group has broken the world record.

Lingerie Products Gain Sales In Jeddah

It has been reported by owners and shop assistants that sales have been increasing at lingerie and accessories stores in Jeddah where they have employed women.

Because of the recent progress in women and their capability to work in the country, the owners had until last Thursday to act in accordance with a government order to substitute their male employees. A number of businesses had started employing female staff over the last two months.

The increase in sales is noticed by many as public approval of the Royal Decree issued last year by King Abdullah, Custodian of the Two Holy Mosques. Customers have allegedly welcomed females working as assistants, supervisors and accountants.

A worker of a lingerie shop in Roshana Mall, Rania Abdul Fattah, said that employing women at lingerie shops is a relief for both customers and Saudi women seeking stable jobs. The owner of this business, who was quick to implement the Royal Decree, noticed a sharp rise in sales over the past two months. She has been particularly busy at the store since the beginning of this week. The women who come in are relieved to see her. They are not shy to ask her help to find the right size and colour, and about special bargains and discounted items.

Even though Fattah enjoys working as a saleswoman, she said there are some negative aspects. She urges business owners to offer their female employees with medical insurance and additional money to face transport costs. She complains that at her prior sales job her salary was only SR2,500, with part of it being spent on paying for private transport to-and-from work. She also said that owners have to pay their workers a minimum of SR3,000 a month, as specified by the Ministry of Commerce and Industry. Female advocates are pushing for a monthly salary of SR5,000.

The necessary working hours are eight hours a day, divided into two shifts - one in the morning and the other in the afternoon until 10 P.M.