Tuesday 10 August 2010

Knickers makes impressive comeback in fashion market


Knickers were thought to be a thing of the past now that G-string underwear has made its mark in the fashion world lately. However, things are starting to be reversed now with the popularity of films such as “Bridget Jones” with lead actresses wearing big knickers.


Research revealed that sales of knickers rose by 42 percent this year while G-string sales have decreased. It’s been discovered by more women that bigger underpants have the benefit of flattening the wearer’s stomach.

Nicky Clayton, the creative director of lingerie company Rigby & Peller, was quoted as saying that bigger underpants are becoming an attractive prospect this season because of the fact that it also feels comfortable.

Clayton also said that large knickers are also making a bit of changes especially since that these underwear have more detailing and designs such as ruffles, laces and many more.

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